THE FACTS: Norwegians hold the European record for pain: Fully 30 per cent of Norwegians suffer from chronic pain and buy painkillers worth more than half a billion Norwegian kroner per year. The experience of pain is individual and has a biological explanation. But the ability to cope with pain, and the way we manage it, is also socially and culturally determined. Photo: Geir MogenIllustrasjonsfoto: Geir Mogen